2019 (Poster), 2022 (T-Shirt)
Print, Augmented Reality (AR)
In celebration of Godzilla’s 65th anniversary, I created a living poster designed to embody the “spirit” of the eponymous juggernaut with futurist-inspired motion typography enhanced with epithets and visual representations of sounds that only he would produce.
The poster would be later adapted into a t-shirt, rechristened as Shin TypoGoji.
Godzilla is a trademark of Toho Co., Ltd.—No copyright infringement is intended.
Formerly known as Typozilla, The driving force behind creating this poster was wanting to make another augmented reality (AR) poster, a futurist-themed poster, and watching Godzilla: King of the Monsters (2019) in theaters.
Visually, the design is inspired by Filippo Marinetti’s Parole in Liberta and Zang Tumb Tuumb.
All of the Japanese text that appears on the designs are either onomatopoeia (i.e. “ドカン/Dokan”, “Boom”) or official nicknames given to Godzilla (i.e. “怪獣王/Kaiju-O”, “King of the Monsters”). Godzilla himself is made out of the Katakana characters that spell his name (ゴジラ)
The audio used in the poster originates from the original Godzilla from 1954 (save for the last roar, which came from Godzilla 1985/The Return of Godzilla)
One inspiration behind the poster: Filippo Marinetti’s Parole in Liberta